SCENARIO and OBJECTIVE OF THE PROJECT PLAN: 
A renowned US "sports/casual" apparel brand intends to launch their products in new Asian markets. You are the "Marketing Director - Apparel, International". You have been tasked by the Board of Directors and the CEO to launch a Product Marketing Campaign Launch - that will take your company's products into Asian markets. This is very important project for your company as it will establish future growth for decasdes to come. 

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DESCRIPTION:
Complexity: COMPLEX Level
Task Items: <~200 / ~1 year
File Type: Ready
Domain: MARKETING
Project Management Phases: Execution & CONTROL, CLOSING
Key Concepts Learned [ADVANCED]: Critical Path, Task Inspector, Tracking your Project - Part 2, Task Splitting, Solving Overallocations - by adding Delays, Work Contours
 
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Project Plan Design
- Complete "soup-to-nuts" plan required. So you will start with defining the Business Strategy
- Localization has to be planned for each Asian country targetted
- Vendor to be engaged for marketing material - both digital and otherwise
- Manufacturing has to be in loop early - to support your launch
- Campaign effectiveness to be reported back to the Board
 
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Some guidelines you have established:
- You have establish clear timebound phases for this project

ASSIGNMENTS FOR YOU:
a. Basics: Set project date (HINT: Keep a back date so you can track also)
b. Overallocations: Use several techniques that have been taught to resolve overallocations. Decide if you want to retain any consciously. (Hint: See lesson for tips)
c. Project Tracking: Complete project tracking to 100%
d. Analyse Critical Path in Project
e. Experiment with different reports on the project
f. Experiment with different resource costing - and its various impact to the project

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The WBS / Task list

- A plan completed about 100% has been given to you. 
- Focus is on Project Execution (tracking and impacts), reporting

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