SCENARIO and OBJECTIVE OF THE PROJECT PLAN:

• A renowned US "sports/casual" apparel brand intends to launch their products in new Asian markets. 
• You are the "Marketing Director - Apparel, International". 
• You have been tasked by the Board of Directors and the CEO to launch a Product Marketing Campaign Launch - that will take your company's products into Asian markets. 
• This is very important project for your company as it will establish future growth for decasdes to come.

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DESCRIPTION:

1. Complexity: COMPLEX Level
2. Task Items: <~200 / ~1 year
3. File Creation Type: Ready
4. Domain: MARKETING
5. Project Management Phases: Execution & CONTROL, CLOSING
6. Key Concepts Learned [ADVANCED]: Critical Path, Task Inspector, Tracking your Project - Part 2, Task Splitting, Solving Overallocations - by adding Delays, Work Contours

 
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Project Plan Design

• Complete "soup-to-nuts" plan required. So you will start with defining the Business Strategy
• Localization has to be planned for each Asian country targeted
• Vendor to be engaged for marketing material - both digital and otherwise
• Manufacturing has to be in loop early - to support your launch
• Campaign effectiveness to be reported back to the Board

 
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Some guidelines you have established:
You have establish clear time-bound phases for this project

ASSIGNMENTS FOR YOU:

1. Basics: Set project date (HINT: Keep a back date so you can track also)
2. Over-allocations: Use several techniques that have been taught to resolve overallocations. Decide if you want to retain any consciously. (Hint: See lesson for tips)
3. Project Tracking: Complete project tracking to 100%
4. Analyze Critical Path in Project
5. Experiment with different reports on the project
6. Experiment with different resource costing - and its various impact to the project

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The WBS / Task list

- A plan completed about 100% has been given to you.
- Focus is on Project Execution (tracking and impacts), reporting